Shelby Shares Her Strategy to Reach 10,000 Downloads in 1 Year

The Ryan Sullivan Show

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Shelby Clement is a Podcast Principles legend.

One of our most successful podcast launches in our history.

But to be honest, we can’t take all the credit.. Shelby is a stone-cold pro and a voracious marketer – and the best part? She’s not afraid to be authentic.

Now, nearly a year after her launch and 60+ episodes later, Shelby returns to take us through her first year with her podcast.

📌 Jump In Here:

(0:00) - Teaser

(0:47) - Introduction to Shelby Clement

(1:46) - The podcast experience for Shelby

(3:14) - What has really “clicked” on the promotion side?

(6:52) - “Everything is content”, importance of research

(8:49) - Brand integrity + humanizing your brand

(13:21) - Your personal brand helps for EVERY product and service

(16:38) - You can grow faster if…

(17:57) - A year in, what is your experience w/ podcasting?

(20:51) - Marketing vs. production (for founders)

(23:12) - When Shelby first started..

(26:26) - Do your research (x2), vanity metrics

(29:26) - You have to put in the work..

(30:12) - Final thoughts

(32:18) - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

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🎤 Podcast Links - https://linktr.ee/sullybop

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