Driving Success with Private Brands with Simone Parry
Manage episode 435257529 series 3472549
Curious about the secret sauce behind Walmart's successful private brands? Tune in to hear Simone Parry, former Vice President of Private Brands for Consumables at Walmart, share her incredible journey from South Africa to the US. Simone’s insights into her roles at Unilever, Pick and Pay, and Massmart offer a fascinating look at the variations in private brand penetration across markets. She also recounts her personal experiences of relocating her family and managing prominent brands across the box.
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1. Driving Success with Private Brands with Simone Parry (00:00:00)
2. Retail Journey With Simone Perry (00:00:10)
3. Walmart Merchant Insights and Advice (00:07:44)
4. Private Brand Strategy Insights and Advice (00:22:23)
5. Navigating Retail Challenges and Opportunities (00:29:52)
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