E44. Grow Your Following and Market Your Book Without Feeling Icky with Samantha Pollack

The Rebel Maker | Writing Books, Publishing Books & Turning Books into Profitable Businesses

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Welcome back to The Rebel Maker Podcast. I have Samantha Pollack with me today and we are talking about a new marketing paradigm rooted in honesty, kindness, and slowing the fuck down—while making (and paying) sustainable wages as well as how you can be not just a writer but a copywriter too.
Samantha Pollack is a Positioning Strategist & Copywriter who creates powerful brand personalities and compelling marketing copy for service providers, creatives, BIPOC women, AuDHD folks, activists, queers, weirdos, and other smart people. She’s known for her ability to truly capture her clients' voice—and craft messaging that makes THEIR clients feel seen, safe, and excited AF to get to work.
In this episode:

• [01:42] Meet Samantha Pollack
• [03:09] Conventional marketing needs a rebrand
• [07:19] It’s a numbers game, but it doesn’t have to be
• [12:52] Feeling icky about marketing
• [14:26] Choosing one social platform to be at
• [20:24] One easy way to start attracting raving fans
• [21:59] What Samantha’s positioning strategy for her clients is
• [23:29] Not everyone is a good writer and that’s not a problem
• [26:05] Lessons from an author growing her following
• [28:38] Writing for your book versus writing for marketing
• [30:43] An exercise to better understand your audience
• [37:25] Don’t just be a writer, you can be a copywriter with Samantha
• [40:35] Feedback and beta readers
• [42:32] Why learning how to write copy is worth it

Resources & Links:
Check out Samantha’s Sales Page Framework.
Listen to Samantha’s interview on the What Works with Tara McMullin podcast.
Since this podcast episode was recorded Samantha has put together the copy workshop she talked about creating, it’s called The Craft and you can learn more about it here.
Noteworthy quote from this episode:
“So, for a long time, I was really focused on growing my Instagram following, which I think for me as a copywriter is like, eh, as far as results. But for authors, it's really important because publishing companies look at that specifically, even though secretly, I think it doesn't really fucking matter because just because you have 10,000 Instagram followers, that does not mean you're going to sell 10,000 books.” - Samantha Pollack

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