100: The Politics of Scaling Online - Emma Heuston

The Politics of Everything

Emma Heuston is a lawyer, author, and entrepreneur. A passionate advocate of work/life balance and the freedom to work from home, Emma is the Founder and Director of The Remote Expert, a virtual law firm delivering legal services and legal information to online business owners across Australia.

In 2011, Emma was on the traditional lawyer-style corporate path – but a near-death experience changed her views on work/ life balance and brought with it the realization that life is way too short not to do exactly as you please. So, Emma and her family moved from Sydney to far Northern New South Wales in late 2013. After the sea change, Emma worked remotely at partner level in a law firm for a number of years. Which was great, until it wasn’t. While it was flexible, that role didn’t fulfill Emma’s sense of purpose to help other women say, “what if” and take the leap to start a business on their own terms.

In 2018, Emma wrote The Tracksuit Economy, her work from home bible, and founded the Remote Expert in 2019, where it has gone from strength to strength helping those with online businesses and assist people who have businesses run from home. Emma has some interesting views on the overuse of the word “scale” when it comes to businesses, especially online businesses, and seeks to change that as part of her work.

Hear from Emma on:

1. What went wrong in your first business post-corporate career and what did you nail early on that still works for you today?
2. Can all online businesses scale up and succeed and why do some work better than others? E.g. legal practice vs online jewelry business.
3. What common mistakes do many online business people make when trying to scale online and how can we remedy this?
4. Where is the future of online business heading?
5. Take away: What is your final takeaway message for us on The Politics of Online Scaling?

To connect with Emma:

LinkedIn: (1) Emma Heuston | LinkedIn

Website: The Remote Expert | Online Business Lawyer