Variety Music Editor on the State of Music Journalism

The New Music Business with Ari Herstand

THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com

Shirley Halperin is an Executive Editor at Variety, where she spearheads music coverage for the print magazine and Variety.com. Through her 20-year career, she has held staff positions at Entertainment Weekly, Teen People and Us Weekly and was also a regular contributor to Rolling Stone. A two-time Los Angeles Press Club winner, Shirley joined the Hollywood Reporter as Music Editor in 2010, later adding sister magazine Billboard to her resume. Until 2017, she oversaw music news coverage for both publications. She is the author of three books: 2008’s “Pot Culture: The A-Z Guide to Stoner Language and Life,” 2010’s “Reefer Movie Madness” and 2011’s “American Idol: the Official Backstage Pass.”

04:00 Welcome

12:29 The focus of Variety Magazine’s music department

17:13 Is Variety covering the subculture?

21:08 Variety’s readership and purpose of music journalism

24:10 Interpolations explained

28:09 Challenges for journalists versus consumers

42:02 Who holds the most power, editors or algorithms?

45:54 Where the music industry is heading

47:25 Lyrics being used against rappers in criminal trials

50:18 Concert cancellations and navigating cultural outrage

54:35 Final question

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Connect with Shirley Halperin:

Website: https://variety.com/author/shirley-halperin

Instagram: https://instagram.com/shirleyhalperin

Twitter: https://twitter.com/shirleyhalperin

LinkedIn: https://www.linkedin.com/in/shirley-halperin

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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