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توسط Dr Chris Smith and The Naked Scientists توسط Player FM و جامعه ما پیدا شده است - کپی رایت توسط ناشر، و نه متعلق به Player FM، و صدا به طور مستقیم از سرور های آنها پخش می شود.برای پیگیری به روز رسانی در Player FM دکمه اشتراک را بزنید، و یا فید URL را به دیگر برنامه های پادکست بچسبانید.
From skateboarding bulldogs to drumming gorillas, modern advertising is teeming with wacky characters and far-fetched fantasies, often with little relation to the product actually being promoted. But why? If you have found yourself wondering how mad marketing in all its forms actually works to get us to buy things, join us as we take a look at the science supporting the strategies of the world's biggest brands. We'll be talking to marketing experts to uncover what makes a successful campaign, and the techniques agencies use to test the tautness of our heart strings while viewing their ads.... Like this podcast? Please help us by supporting the Naked Scientists

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