0028: ft. KATNIPP - Building a 100k Art Business

The Mike James Content Experience

Welcome back to yet another episode of the content experience podcats. This week I'm bringing you the journey and experience of a widely loved artist and creator, aka, my boss and future sister-in-law Katnipp illustrations (Catherine Kay).
She's always had the vision to work for herself, coming out of university she began a clothing business before moving onto to becoming a social media marketing agent at a friends business. This is when she founded Katnipp.
Now Katnipp wasn't always pins & banners with YouTube content, it began as commission-based portrait business, operating locally at events, selling portraits and her services. In fact, she started out without even having an Instagram account!

When Katnipp started her Instagram journey it was agonizing, hours and hours of going through posts and hashtags to comment and like things and attempt to build genuine connections with those around her, which is surprisingly the only growth tactic that really still works on the platform...
It was then in 2018 a cold December when Catherine began her YouTube channel and in a year has been lucky enough to hit 100k subscribers! To this day she's bringing home over 30k a year for a paycheck and investing thousands more into products and a team to help expand Katnipp into an empire. Which is where I come in... She opted to take me on as a freelancer to help package orders and develop the business. I've been there almost 6 months and it's one hell of a journey!