#476 The Recipe for Success: How Diogo Ferreira’s Tuga Pastries became a Sydney Icon

The Mentor with Mark Bouris

Diogo Ferreira is at the helm of Tuga Pastries, a family-run business that has brought the rich culinary traditions of Portugal to life right here in Australia. With an impressive 14,000 pastries rolling out each week, Tuga Pastries has become an icon in Sydney mainly due to their legendary Portuguese tart—widely regarded as the best in the city.

In this episode, we explore Portugal’s rich cultural roots and how they’ve shaped Diogo’s journey and approach to business. He takes us through his family’s migration to Australia, the humble beginnings of their bakery, and the challenges of scaling up while staying true to their standards of quality. Diogo opens up about the relentless work hours it took to gain momentum, the cultural significance behind Tuga’s unique creations, and how the balance of tradition and innovation has been the key to their success.

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