How A Single Mom-of-Three Raised America’s Fastest Growing Baby Brand
Manage episode 347957013 series 3416479
Today, we catch up with Caden Lane, a Texas-based, female-founded mother and baby brand. The retailer launched as a wholesale brand in 2007 selling door-to-door to bricks-and-mortar stores around the USA, but opened a direct-to-consumer Shopify webstore in 2018 and never looked back.
Katy Mimario, CEO and Designer at Caden Lane speaks to us about the brand’s incredible 4th placement in the Lightning 50 list of fastest-growing US brands, and the tech tools and strategies she believes led them to win fastest-growing Baby & Toddler brand in the States, with an impressive 132% rate of growth.