Episode #39 - How to Empower Employees to do Social Selling (with Steve Watt)

The Internal Marketing Podcast

Social selling has changed. With so many sales and marketing messages bombarding your target customers, your company needs to know how it can best stand out from the 'noise'. How can you empower employees and implement a winning social selling strategy for your company? Steve Watt, Director of Market Insights at Seismic, shares how.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!

ABOUT STEVE WATT - Featured Guest

Steve believes that old sales and marketing mindsets, playbooks, and metrics are reaching the end of their useful life, and that far too many leaders and practitioners are failing to adjust. People are done with being hunted. A new breed of client-centric social sellers are rising above the noise of an incredibly competitive world and becoming the professionals that people *actually want* to speak with. Steve was an early employee at LinkedIn and has been a social selling and digital engagement practitioner, writer, podcaster and educator for more than a decade. He has spoken at dozens of industry and corporate events, dozens of colleges and universities, and his guidance in the field has been published by the American Marketing Association, DemandGen Report, the LinkedIn Sales Blog and more. Steve is Market Insights Director at Seismic, the world’s leading sales enablement platform. He works with customers around the world, and across multiple industries, to help them build transformational client-centric social selling and employee advocacy programs. You can connect with Steve on LinkedIn: https://www.linkedin.com/in/stevewatt/

ABOUT KERRY-ANN STIMPSON - The Internal Marketing Podcast Producer and Host

Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.

ABOUT WORKSHOP (The Internal Marketing Podcast's Season 4 Sponsor)

Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.