Manage episode 329029378 series 2928181
Relationship marketing is often overlooked. When it’s embraced it can change the trajectory of your business if you know how to harness the power of it. That’s what I discuss with Jason Abrahams, a fractional CMO, growth strategist, and founder of Next Play Marketing.
Is it business development or is it relationship marketing? Jason believes they’re one in the same. It’s all part of one growth strategy. It’s about nurturing relationships with those people that know you and eventually with new people that don’t know you yet. If you’re not nurturing them and staying top of mind with them, the reputation you’ve built will be forgotten.
A one-time meeting probably isn’t going to lead to a referral or business development. People need to know, like and trust you before they’ll do business with you. That’s where relationships come in. Relationships are ongoing interactions and that includes how you stay top of mind with the other person in between one-on-one meetings. That can be done in a variety of ways online. That can be an email sharing a book or blog recommendation. Building solid relationships can lead to business development opportunities because when people feel like they know you, they believe that you will follow through with a referral and provide quality service.
In this episode we also discuss:
- Why your next client or referral is already in your database.
- More ways to foster professional relationships.
- How to balance nurturing existing relationships with creating new ones.
- How and when to ask for referrals to potential clients.
- …and more golden nuggets of advice!
If you enjoy this episode please rate us and subscribe on Apple Podcasts or your podcasting platform of choice.
About The Guest
Jason Abrahams is a veteran marketing communications executive, growth strategist, and founder of Next Play Marketing. Utilizing his rich, market-tested playbook and the “next play” philosophy, Jason provides fractional marketing leadership to growth-focused small and mid-market businesses. Acting as an outsourced Chief Marketing Officer, Jason has a proven record of building stronger brands, driving client engagement, and attracting more leads while maximizing return on marketing spend.
Before founding Next Play Marketing, Jason led research and strategy and oversaw marketing execution at a Chicago-based full-service marketing agency. He has also held various client-side marketing leadership positions, was an instructor at the Digital Professional Institute at Tribeca Flashpoint, and frequently speaks on marketing trends and best practices. Learn more at https://nextplaymarketing.com or connect with Jason on LinkedIn.