AI Marketing: Transforming Customer Engagement

The Growth Genius - Business & Marketing Podcast

Dive into the world of Hyper-Personalization and explore AI's transformative role in Customer Experience in this enlightening episode of "The Growth Genius," brought to you by Infidigit, your SEO specialists. We're honored to have Madhumita Phukan, the Global Marketing Head of AI businesses at Tech Mahindra, share her invaluable insights and experiences on leveraging AI to meet evolving consumer demands and elevate customer experiences to new heights. 🚀 *Quick Insights:* - The critical importance of not blindly trusting AI-generated content. - How technology, competitive markets, and social media are reshaping consumer expectations. - The undeniable influence of hyper-personalization in today's business landscape. - Madhumita Phukan's journey from journalism to leading AI marketing efforts at Tech Mahindra. 🔍 *Key Takeaways:* - Understanding the balance between AI's capabilities and ethical considerations. - Strategies for utilizing AI and digital marketing to create highly personalized customer experiences. - The future of advertising in the digital age and how AI is setting new benchmarks.