Yodel Mobile's Mick Rigby Tells How You Get Your App Onto the Infinite Growth Loop

The Groove

Growth loops — those closed systems where monetization and user acquisition merge into a repeating growth cycle — are powerful systems that break the silos of acquisition, product, and monetization. But how do you get them to work? In this episode, part of the special retention marketing series sponsored by CleverTap, Mick Rigby, CEO of Yodel Mobile, talks about the Infinite App Growth Loop. He draws from his long track record at Yodel, a global app growth marketing agency with award-winning ASO, to show how you can use this framework to launch and scale your app and, more importantly, keep users coming back.