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Beyond the Buzzwords: When AI Meets Brand Strategy
Manage episode 453361481 series 2832703
محتوای ارائه شده توسط Stewart Steel. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Stewart Steel یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Join the Good Brand Consultants team as they tackle the challenging intersection of AI and brand positioning. The episode dives into why companies rush to label their products as "AI-powered" and examines more effective ways to communicate technological innovation to customers.
Through practical examples and industry insights, we explore how brands can move beyond superficial tech trends to deliver real customer value. They share experiences from their consulting work, discuss the evolution from Web 2.0 to AI, and highlight successful approaches like Notion's "talk to your notes" that effectively communicate complex technology's benefits.
Part of the Good Brand Podcast series, this episode offers essential insights for marketers, brand strategists, and business leaders navigating the AI landscape. Featuring Julie Murdoch and Chris Lumsden alongside Stewart Steel.
45 قسمت
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