Beyond Features: How Brand Positioning Drives B2B Sales Success
Manage episode 448632792 series 2832703
In this episode, we're tackling a common challenge faced by B2B companies: why sales prospects often miss the full value of what's being offered. We break down how to move beyond feature lists to communicate real business value, sharing practical insights into brand positioning and sales effectiveness. Whether you're in tech, services, or manufacturing, this discussion will help you sharpen your value proposition and connect with decision-makers more effectively. No problem.
45 قسمت