Brian Smith | The Birth of UGG and the Market for Sheepskin Boots

The Founder Hour

Brian Smith is the innovative entrepreneur behind UGG, the iconic footwear brand known for its luxurious sheepskin boots.

Originally from Australia, Brian founded UGG in 1978, aiming to bring the relaxed Australian lifestyle to the United States. His vision and determination transformed UGG from a small business into a global sensation, beloved for its comfort, quality, and distinctive style.

Brian’s keen understanding of consumer trends and his dedication to creating premium products have cemented UGG's status as a timeless fashion staple.

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