Scaling a Loungewear Business (with Lav & Kush) // The Exchange #020

The Exchange with Sunil Prasad

Owner of Lav and Kush Loungewear, Angela, joined us on the podcast the other day to discuss the lifestyle of owning her loungewear business, the importance of manufacturing 100% locally & when to take production out of country; navigating through the increasing demand of online shopping and the decline of brick and mortar stores; and staying true to her desire to pursue entrepreneurship as a mother; among much more.

Lav and Kush Lifestyle Store is a women's online boutique featuring stylish loungewear focused clothing based in Vancouver, B.C. Canada. Featuring various brands from North America, the items are versatile and timeless, easy to wear and easy to love. They have refocused their energy into designing a premium family friendly loungewear with matching comfy things for both parents and kids. Thanks for coming in Angela!

Timestamps:

( 00:17 - 02:38 ) What Lav & Kush does, the meaning behind the name, and their products.
( 02:38 - 03:50 ) The "slow fashion movement" and the importance of high quality material and craftsmanship.
( 03:50 - 06:20 ) The "male attitude" towards fashion, how it works in business versus how it works for women, and "capsule wardrobing."
( 06:20 - 08:33 ) The functionality of Lav & Kush loungewear, target demographics, and retail location.
( 08:33 - 14:14 ) Brick & mortar retail versus online shopping - how to balance.
( 14:17 - 16:11 ) How Angela started Lav & Kush and why she did.
( 16:11 - 17:32 ) Understanding that you need to follow your purpose and passion, and that family does not need to be a hinderance in that process - particularly as a mother.
( 17:32 - 22:00 ) Manufacturing, marketing, branding and where to focus your time & energy + innovative ways to manufacture, distribute, and market at scale as an apparel business.
( 22:00 - 24:04 ) Giving your employees to the tools to thrive and making sure they're operating at their peak level of enjoyment, happiness, & productivity.
** (24:15) Q & A begins...
* ( 24:17 - 26:42 ) What are you obsessed with as an entrepreneur?
* ( 26:49 - 28:15 ) As an apparel company, how do I collaborate with other brands/businesses other than selling in a physical store?
( 28:15 - 29:23) What Lav & Kush offers for men, and their plans for men moving forward...
* ( 29:23 - 33:38 ) Is it harder to cater to men as an apparel brand? + sentimental/psychological value in clothing.
( 33:38 - 35:43 ) Lav & Kush sleeping bag for babies + crib and garnet safety and functionality.
( 35:42 - 38:18 ) Difference in safety standards and practices between older generations and new.
* ( 38:23 - 44:35 ) My and my partner own a custom clothing/tailor shop and are looking to expand into the retail side - any advice on how to go about getting into this?
* ( 44:35 - 45:49 ) What is your most important daily habit as an entrepreneur?
( 45:49 - 46:21 ) Where to find Lav & Kush online or in person and shop with them.
( 46:21 - 48:23 ) Why retail stores are typically closed Mondays and Tuesdays... + time management.
* ( 48:23 - end ) How do your days start as owner of your company?