Artwork

محتوای ارائه شده توسط Michael Helbling, Tim Wilson, and Moe Kiss, Michael Helbling, Tim Wilson, and Moe Kiss. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Michael Helbling, Tim Wilson, and Moe Kiss, Michael Helbling, Tim Wilson, and Moe Kiss یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Player FM - برنامه پادکست
با برنامه Player FM !

#70 (Rebroadcast): The Case for Customer Lifetime Value with Dr. Peter Fader

1:04:45
 
اشتراک گذاری
 

بایگانی مجموعه ها ("فیدهای غیر فعال" status)

When? This feed was archived on August 12, 2021 11:08 (2+ y ago). Last successful fetch was on July 10, 2021 13:18 (2+ y ago)

Why? فیدهای غیر فعال status. سرورهای ما، برای یک دوره پایدار، قادر به بازیابی یک فید پادکست معتبر نبوده اند.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 291474104 series 2681163
محتوای ارائه شده توسط Michael Helbling, Tim Wilson, and Moe Kiss, Michael Helbling, Tim Wilson, and Moe Kiss. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Michael Helbling, Tim Wilson, and Moe Kiss, Michael Helbling, Tim Wilson, and Moe Kiss یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Customer-centricity: still an incredibly popular topic inside many organizations, and still regularly misinterpreted as the need to provide a delightful experience for all customers. Dr. Peter Fader’s book trying to correct that misguided understanding was first published in 2012 (an updated edition was published in 2020), and he came on the show in 2017 as part of his dedicated mission to educate! Less than a year after the show, he’d exited one startup and founded another—both heavily based on the material we discussed in this episode—while continuing to teach at Wharton.

For complete show notes including transcript and links to items mentioned in the show, see the original show page: #070: The Case for Customer Lifetime Value with Dr. Peter Fader


Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out what features will make them as happy as possible? If so, then you’re doing it all wrong! Perhaps. On this episode, the gang chats with Dr. Peter Fader (@faderp) from The Wharton School and Zodiac, about putting customer lifetime value (CLV) front and center when it comes to developing and executing marketing strategies.

The post #70 (Rebroadcast): The Case for Customer Lifetime Value with Dr. Peter Fader appeared first on The Digital Analytics Power Hour: Data and Analytics Podcast.

  continue reading

10 قسمت

Artwork
iconاشتراک گذاری
 

بایگانی مجموعه ها ("فیدهای غیر فعال" status)

When? This feed was archived on August 12, 2021 11:08 (2+ y ago). Last successful fetch was on July 10, 2021 13:18 (2+ y ago)

Why? فیدهای غیر فعال status. سرورهای ما، برای یک دوره پایدار، قادر به بازیابی یک فید پادکست معتبر نبوده اند.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 291474104 series 2681163
محتوای ارائه شده توسط Michael Helbling, Tim Wilson, and Moe Kiss, Michael Helbling, Tim Wilson, and Moe Kiss. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Michael Helbling, Tim Wilson, and Moe Kiss, Michael Helbling, Tim Wilson, and Moe Kiss یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Customer-centricity: still an incredibly popular topic inside many organizations, and still regularly misinterpreted as the need to provide a delightful experience for all customers. Dr. Peter Fader’s book trying to correct that misguided understanding was first published in 2012 (an updated edition was published in 2020), and he came on the show in 2017 as part of his dedicated mission to educate! Less than a year after the show, he’d exited one startup and founded another—both heavily based on the material we discussed in this episode—while continuing to teach at Wharton.

For complete show notes including transcript and links to items mentioned in the show, see the original show page: #070: The Case for Customer Lifetime Value with Dr. Peter Fader


Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out what features will make them as happy as possible? If so, then you’re doing it all wrong! Perhaps. On this episode, the gang chats with Dr. Peter Fader (@faderp) from The Wharton School and Zodiac, about putting customer lifetime value (CLV) front and center when it comes to developing and executing marketing strategies.

The post #70 (Rebroadcast): The Case for Customer Lifetime Value with Dr. Peter Fader appeared first on The Digital Analytics Power Hour: Data and Analytics Podcast.

  continue reading

10 قسمت

همه قسمت ها

×
 
Loading …

به Player FM خوش آمدید!

Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.

 

راهنمای مرجع سریع