An IT guy, musician, and barista walk into a brewery... - Living Waters Brewing

The Craft Brewers' Creative

Ryan McCay owner of Living Waters Brewing in East Nashville talks with Jenna about bringing together craft beer and coffee and creating a great taproom experience.

They discuss the importance of getting the branding right reflecting both taking beer seriously to sharing the fun of the design and illustration.

Ryan also explains the origin of the names for Living Water beers and the design process and illustration of the animals that appear on the cans and reveals whether the beer of the design comes first.

This episode is brought to you by the new book, ‘The World's Greatest Backyard Games' from Yard Games World.

Find the book at yardgamesworld.com

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KEY TAKEAWAYS

• I've been a little bit of everywhere in the world so have tasted a lot of beers but knew what I wanted my beer to taste like
• In Texas, we are able to serve beer all the time with the exception of 2 hours early in the morning
• We have brought coffee together with craft beer
• All our beers are named after bodies of water such as rivers and waterfalls
• We wanted to focus on a good taproom experience and focused on there being a good relaxed vibe
• We are a little strange and a bit scientific so the murals on the building reflect that
• From a branding perspective we wanted to share that we take beer seriously
• I spent hours researching the science behind the beers
• Although beers are great fun it's also important to get the right balance with the science behind it
• Our design work is focused on creatures and I usually come up with the concepts and then our illustrator works with us to produce the can art
• Most of our can art comes after the beer and we are really focused on single-origin so we try and tie it to the area.

BEST MOMENTS

‘Mostly it's ‘this is the beer' and finding a design that matches with it'

‘We have made a commitment that if it's not good we won't pump it and that's our mantra

‘We want to keep it small but continue to experiment'

‘I want to be known for our beers and our stouts and our quality

VALUABLE RESOURCES

[email protected]

Living Waters Brewing

Instagram @LivingWatersBrewing

ABOUT THE HOST

Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.

Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.

After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.

On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.

You can find Jenna and her craft beer content on Instagram @beercanlover

CONTACT DETAILS

Beercanlover Instagram

This show was brought to you by Progressive Media

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