Ep 31 - Hyper-Targeted Healthcare Marketing: A Conversation with Seth Turnoff

The Angry Biller

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Join host Josh Fertel in this insightful episode of The Angry Biller as he sits down with Seth Turnoff, founder of Custom Medical Marketing, to uncover the cutting-edge strategies transforming healthcare marketing. Together, they explore the challenges and inefficiencies of traditional approaches, like SEO and pay-per-click advertising, and reveal how hyper-targeted marketing is driving better results for medical practices.

Seth shares his journey from working in medical billing and denials management to becoming a pioneer in leveraging consumer data for healthcare. With a focus on compliance and precision, Seth’s approach empowers providers to connect directly with ideal patients, boosting practice growth while maintaining ethical advertising standards.

Discover how Seth’s strategies helped one orthopedic practice gain over 600 new patients in just one month, and learn why understanding the patient funnel is critical to success. Whether you're a provider looking to improve your marketing ROI, or simply curious about the innovative tactics shaping the future of healthcare marketing, this episode has something for everyone.

Tune in as Josh and Seth discuss:

• The challenges healthcare providers face in adapting to the digital marketing landscape.
• How compliance with advertising regulations shapes modern campaigns.
• Real-world success stories demonstrating the power of data-driven marketing.
• Practical tips for improving patient acquisition and optimizing your funnel.

Don’t miss this engaging and informative conversation packed with actionable advice for healthcare providers looking to stand out in today’s competitive market.
Name: Seth Turnoff

Company: Custom Medical Marketing

Website: www.custommedicalmarketing.com

LinkedIn: Seth Turnoff's LinkedIn Profile

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