#748: Markup AI CEO Matt Blumberg on creating a winning AI-supported content strategy

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

How can large organizations harness the power of AI for content creation while simultaneously mitigating the risks that come with exponentially scaling content volume and velocity?

Agility requires adaptation to new ways of working as well as adapting governance and oversight processes to maintain brand integrity and manage risk in the new paradigm that AI has helped to create. It also requires the ability to quickly react and adjust content strategies in response to real-time performance data and market shifts.

This episode is brought to you by Markup AI. AI can create content, but Markup AI’s Content Guardian AgentsSM perfect your content. Markup AI instantly scans, scores, and rewrites any content to enforce your standards for brand voice, terminology, and compliance, giving you the confidence you need to scale your use of AI. Learn more at www.markup.ai.

Today, we're going to talk about navigating the exciting but often treacherous landscape of AI-driven content creation. The sheer volume of content being generated presents unprecedented challenges for maintaining quality, consistency, and brand integrity.

To help me discuss this topic, I'd like to welcome, Matt Blumberg, CEO at Markup AI.

About Matt Blumberg

Matt is the CEO of Markup AI and has more than 30 years of leadership in scaling global disruptive technology businesses. Matt is passionate about the power of language — being precise with it, using it to move people, and ensuring brands maintain a consistent voice with it — and he is equally passionate about the power of technology to change lives for the better.

Before launching Markup AI, Matt successfully launched and led brands and companies including Acrolinx, MovieFone.com division of 777-FILM (acquired by AOL), Return Path (#2 on Fortune Magazine’s “Best Companies to Work for” list and later acquired by PSG/Validity), the nonprofit Path Forward, and Bolster, a disruptive platform for executive search in the tech industry.

Additionally, Matt is the author of a blog (Startup CEO), a podcast (The Daily Bolster), and three acclaimed books on startup leadership (Startup CEO, Startup CXO, and Startup Boards), further underscoring his expertise and commitment to innovation. Matt is based in New York City.

Matt Blumberg on LinkedIn: https://www.linkedin.com/in/blumbergmatt/

Resources

Markup AI: https://markup.ai/

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