Elevate Your Brand with Exclusive Course Pricing Strategies
Manage episode 461003013 series 3601893
Unlock the secrets of premium pricing for your courses and elevate your brand with the strategies we unfold in this episode.
Join Francesca of Teaching Mastery Academy as we uncover the psychological allure behind high-end offerings.
Why do individuals eagerly invest more in luxury brands like Tesla and Chanel? It’s not just about the number on the price tag—it's the story behind it.
Learn how to harness emotional triggers that instill confidence and excitement in potential students, using tools like social proof and expert positioning to ensure your audience sees your course as a transformative must-have experience.
Grasp the art of urgency and scarcity to boost course demand, taking cues from the limited availability magic of the Birkin bag and Tesla vehicles.
We’ll guide you through practical strategies to position your course as a premium experience, using iconic brands like Chanel and Apple as benchmarks for luxury and innovation.
From crafting a compelling transformation promise to designing an unparalleled learning journey, we reveal how to create an educational product that not only captivates but converts.
Grab your notebook and a hot drink, and get ready to transform the way you see and price your courses.
Think of your course (or your course idea,) like a luxury car. People won’t pay top dollar unless it’s high quality, delivers an incredible experience, and meets their needs perfectly. Teaching Mastery Academy teaches course creators like you how to ‘build’ that luxury-level course—one that students trust, complete, and rave about, justifying premium pricing every time. Ready to take your expertise and ensure your digital course stands out from the crowd? Premium courses (and premium returns) start with the core teaching fundamentals that all the best course creators instinctively do, but now I'm showing you how! Join the VIP waitlist for Teaching Mastery Academy now! Click here to learn more.
فصل ها
1. Psychology of Premium Pricing in Courses (00:00:00)
2. Creating Sales Urgency for Premium Products (00:15:54)
3. Creating Premium Course Experience (00:19:24)
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