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محتوای ارائه شده توسط Marketing Examined. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Marketing Examined یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

TechSurge: Deep Tech VC Podcast

1
Understanding the Elegant Math Behind Modern Machine Learning 1:14:43

۲ روز پیش1:14:43

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پسندیدن

دوست داشته شد

1:14:43

Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying math that powers modern machine learning to help everyone grasp this technology impacting our lives, even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

Sweat Equity explicit

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خانه سری•Feed

Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.

67 قسمت

Sweat Equity explicit

updated 11 روز پیش

اشتراک گذاری

خانه سری•Feed

67 قسمت

همه قسمت ها

1
World-Building 101: Create a Brand People Obsess Over 31:25

11 روز پیش31:25

31:25

Brand storytelling isn’t just about making good content, it’s about creating a world that people want to be part of. In this episode, we break down how brands like Jacquemus or Malbon Golf are redefining marketing through world-building, social-first content, and community-driven storytelling. Plus, we explore why voyeuristic content and brands collaboration are changing the game. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- CHAPTERS: 0:00 Intro 2:06 The Power of World-Building in Branding 3:10 How Jacquemus Masters the Art of World-Building 5:20 Why Most Brands Get Storytelling Wrong 6:26 The Fashion Industry Sets the Trends for Everyone 8:39 Vision Board, Content Strategy and Guidelines 11:37 Content: The Glue That Holds It All Together 13:06 Alright Marketers, Listen up 13:40 Malbon Golf’s Winning Formula for Brand Culture 17:09 Why Every Brand Needs BTS Content 18:49 Why Voyeuristic Content is Taking Over Social Media 24:13 The Two Sides of World-Building: Digital & Physical 27:29 Brand Collaborations: The Secret Growth Hack 29:52 Turning Customers into a Real-Life Community…

1
Top 5 Marketing Strategies Your Brand Needs To Explode in 2025 29:54

18 روز پیش29:54

29:54

Content-led growth is the future—are you ready? In this episode, Brian breaks down how brands like Americana Pipe Dream, Tallow Grill, and Skims are mastering storytelling, nano-influencers, and social commerce to scale faster than ever. From founder-led content to TikTok Shop takeovers, this is your playbook for 2025. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- 🔥Want Free Game? Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode. -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- CHAPTERS: 0:00 Intro & Why Content is King in 2025: Adapt or Die 2:45 - Founder-Led Content: Americana Pipe Dream Game-Changing Strategy 4:41 Why Great Stories Sell More Products 7:00 How storytelling turned Kane into a lifestyle Brand 9:06 Crafting Stories That Sell 10:37 Why Tallow Grill Grew 50K Followers in 6 Months 13:38 Grab Attention First, Sell Later 16:19 A Quick Advice for Marketers 16:53 Employee-Generated Content: Meshki’s 19:58 Nano Influencers: The Future of Marketing 21:32 The Power of DM Automation for Selling 24:20 Paid Ads Are Changing in 2025—Here’s What Works Now 26:20 Why Skims’ Advertising Strategy is The Gold Standard for Paid Media.…

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Transform Your Brand's Aesthetic in 53 Minutes 53:05

25 روز پیش53:05

53:05

If you think content volume is hard, you’re thinking about it all wrong. In this episode, we break down the exact strategy behind scaling high-impact content—fast. From live event activations to turning brand storytelling into a machine, Alex shares the playbook he and his team used to produce viral videos for TYR during a three-day event at Wodapalooza. Plus, the challenges of running an agency and everything you’ve ever wanted to know about Alex and Brian’s personal experiences as content creators. If you’re serious about brand storytelling and content strategy, this episode is a must-watch. Drop a comment if you have questions—we might break down your brand next. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- CHAPTERS: 00:00 Back in the Studio: What’s going on today? 03:53 Wodapalooza Miami Recap With Alex: Creating a Brand Activation Strategy 06:23 Using an Event to Execute a Brand Campaign 07:10 TYR: How To Success in Crossfit Brand Campaign 08:50 Speed is Everything: Why Brands Must Move Faster 09:50 Getting Hooks From Interviews To Create Content 11:50 Quick Advise for All Marketers 12:23 Editing on the Fly – The Key to Viral Event Content 15:31 Recap: Keys to Crushing It with Your Event Content 18:13 Storytelling vs. Static Content – Why It Matters 20:13 Why Brands Should Use Events to Communicate 22:00 Thoughts on House Music & DJs (This Might Be Controversial) 24:14 Alex’s Behind the Scenes of Wodapalooza Miami Campaign 27:35 Making Crossfit Cool & Professional 29:50 Hyrox, CrossFit and Other Sports – Who Wins the Fitness Game? 33:18 Is All Media Content Somehow Stolen from Another? 35:38 The Challenges of Running an Agency 40:10 Dealing with Marketers’ Frustration: The Content Flywheel 43:45 Hacks to Perform on Instagram in 2025 46:25 Alex and Brian's Experience as Content Creators…

1
How to Build a 9-Figure Performance Brand 46:05

۵ weeks پیش46:05

46:05

In this episode, Matt DiLorenzo, CEO of TYR, takes us behind the scenes to explore the evolution of the brand—from niche swim gear to a performance-driven athletic powerhouse. We dive into the role of grit, leadership, and what it takes to create authentic, tech-driven products that empower athletes to achieve their goals. Whether you're an entrepreneur, an athlete, or just a fan of great stories, this episode is packed with inspiration. 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio --------------------…

1
This Is How Your Brand Needs To Tell Stories 40:23

۶ weeks پیش40:23

40:23

How do brands create campaigns that fans love and rivals envy? This episode unpacks the genius behind viral hits like Corteiz, including storytelling, internal and external missions, and gamified experiences. We also dive into how modern brands thrive by aligning narratives with social media strategies. Whether you’re a marketer or entrepreneur, the insights of this episode are a game-changer. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- CHAPTERS: 00:00 - Intro & Sneak Peek of Topics 4:00 – Why Training Your Brand Account Algorithm Matters 06:10 - The CRTZRTW Social Media Phenomenon 09:00 - Sidequests and Community Gamification 11:09 - Reebok’s Tactic in CrossFit event 12:55 – Creating Successful Campaigns: The hero, the moment, the medium, and the production. 14:30 - The Importance of Campaign Recaps 15:35 – A Good Advice for Marketers 16:10 – The Surprising Puma Campaign during the 1996 Olympics 18:00 – Picking the Perfect Medium 24:00 – Crafting Brand Narratives That Resonate with Customers 27:16 - The Difference Between Internal and External Missions 30:21 – Case Study: Comparison Between a Narrative-driven Brand and One Without Storytelling. 35:02 - The Impact of Marketing Touchpoints 38:30 – You Need to Change Your Social Media Manager…

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Shift Your Brand from LOW Status to HIGH Status in 46 Mins 46:52

۷ weeks پیش46:52

46:52

Want to build a premium brand that people are willing to pay more for? Brands today need more than great products—they need great storytelling. In this episode, we cover the power of mood boards and how visual storytelling creates high-status brands. From exclusive aesthetics to the importance of association, we break down how top brands are outperforming traditional product promotions with lifestyle-focused content. Don’t miss this masterclass in modern branding strategy! Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- CHAPTERS: 0:00 What You Should Expect for this Episode: Mood Board Branding & High-Status vs. Low-Status Branding 4:34 Early Days of Social Media Content Creation 06:08 Product Obsession to Lifestyle Obsession Shift 07:00 Role of Association in Content Strategy 09:42 Case Study: Nude Project 11:38 ALD: A Dream Moodboard 12:35 Creating an Aspirational Mood Board 13:48 A Quick Advice for Marketers 14:22 How the Mood Board Guides Your Content Decisions 17:00 The Importance of Titles in Social Media Videos 18:42 The Three Types of Video Hooks Explained 21:40 Does Linkedin Work for Content? 27:33 Exclusivity in High-Status Brands: How to Justify Your Price Point 34:07 Biulding Urgency Through Scarcity 35:22 Case Study: Saucony x Minted New York 36:36 Building FOMO to Drive Purchase Behavior With Exclusive Product Releases 38:00 Enemy Marketing: The Power of Storytelling in Brand Loyalty 40:40 Why Big Brands Avoid the "Enemy Frame" 45:30 We're Hiring!…

1
Building an 8-Figure Business in 2025: What 2024 Taught Us 53:56

۸ weeks پیش53:56

53:56

2024 was a wild ride. In this episode, we share our highs, lows, and transformative lessons. From aligning your team for success, to a managing major business pivot or cutting unnecessary costs, we cover the strategies that helped us navigate the challenges of 2024 and set bold goals for 2025. Big plans for brand social, niche targeting, creating sticky offers that clients can’t cut and focus on what really moves the needle. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- CHAPTERS: 00:00 Year-End Reflections: Our Growth in 2024 and 2025 Goals 04:45 Instant Bollywood's Growth Playbook: How to Post 100 Times a Day 6:30 The Secret Sauce to Viral Short-Form Content 09:51 Using Skits to Engage Your Audience 11:47 The Power of One Shots 14:40 Unboxing Content: Keeping it Raw and Relatable 16:04 Style Fits: Easy Concept to Get Attention 17:45 Flatlays: Why Presentation Matters 20:10 Themed Shoots for Seasonal Campaigns 21:45 How to Create Immersive Brand Experiences: Nude Project 25:56 Social Trends for 2025: Organic Funnels 26:38 The Rise of Character Development in Branding 30:16 The Importance of World-Biulding in Branding 31:30 Why Long-Form Content is the Next Big Opportunity 34:58 Focused Influencer Marketing for 2025 35:30 Affiliate Marketing: Gamification and New Strategies 40:11 Creating Social-First Branding Campaigns: 42:10 Building Connective Tissue: Why Cross-Channel Cohesion Matters 44:37 Drop Shipping in 2025: The Resurgence 47:14 AI Marketing: Avatars and Content Creation 48:30 Using Alternate Histories for Brand Narratives…

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Create a Perfect Content Strategy in 49 Minutes 49:24

۹ weeks پیش49:24

49:24

2025 is the year to revolutionize your content—that’s why in this episode we explore the hottest up-and-coming strategies. From creating cohesive brand narratives to leveraging AI-driven marketing tools, we break down strategies to elevate your content and engagement. Learn about TikTok blitz strategies, apparel brand content pillars, the future of long-form content for brands and the importance of character development for lasting impact. Is dropshipping making a comeback in 2025? Don’t miss this insightful discussion packed with actionable ideas for brands and creators alike! Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- Chapters: 00:00 Year-End Reflections: Our Growth in 2024 and 2025 Goals 04:45 Instant Bollywood's Growth Playbook: How to Post 100 Times a Day 6:30 The Secret Sauce to Viral Short-Form Content 09:51 Using Skits to Engage Your Audience 11:47 The Power of One Shots 14:40 Unboxing Content: Keeping it Raw and Relatable 16:04 Style Fits: Easy Concept to Get Attention 17:45 Flatlays: Why Presentation Matters 20:10 Themed Shoots for Seasonal Campaigns 21:45 How to Create Immersive Brand Experiences: Nude Project 24:32 Transform Your Business With Wix 25:56 Social Trends for 2025: Organic Funnels 26:38 The Rise of Character Development in Branding 30:16 The Importance of World-Biulding in Branding 31:30 Why Long-Form Content is the Next Big Opportunity 34:58 Focused Influencer Marketing for 2025 35:30 Affiliate Marketing: Gamification and New Strategies 40:11 Creating Social-First Branding Campaigns: 42:10 Building Connective Tissue: Why Cross-Channel Cohesion Matters 44:37 Drop Shipping in 2025: The Resurgence 47:14 AI Marketing: Avatars and Content Creation 48:30 Using Alternate Histories for Brand Narratives…

1
5 Brand Social Trends You Need To Know For 2025 Ft. Oren John 25:12

10 weeks پیش25:12

25:12

In episode 59, Alex and Oren John come together for an engaging discussion on the crucial social trends that every brand must leverage to achieve growth in 2025. They delve into innovative strategies, audience engagement techniques, and the importance of adaptability in today’s dynamic market landscape. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio --------------------…

1
How to Build A Cult Following In 2025 43:39

11 weeks پیش43:39

43:39

Want to build a brand with a cult-like following? In this episode, we break down the 6 essential steps to: from crafting compelling brand narratives and establishing a strong mission to leveraging enemy marketing and introducing relatable brand characters, we unpack the strategy behind iconic, loyal brands. Tune in for actionable insights on building repeatable content pillars, creating social series, and staying ahead in 2025. Here’s 5 things you can get done faster on Wix Studio: ● Scale content with dynamic pages and reusable assets ● And integrate with Meta CAPI, Zapier, Google Ads and more in seconds ● A/B tests are a given—create them in days, not weeks with intuitive design tools ● Connect tracking and analytics tools like GA4 & Semrush in seconds ● And manage all your clients’ social media from one dashboard All of that right here: https://l.marketingexamined.com/wixpo 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- Want Alex to develop your brand's content strategy? Apply to work with us here: form.typeform.com/to/FeHceWpg -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- 🎥Checkout Brians Content Agency https://www.nibble.studio -------------------- CHAPTERS: 0:00 – Intro: Kicking Off on a Rough Ankle 1:40 – How to Build a Cult-Like Following 02:00 - The Power of Narrative Building: Define Your Content in 3 Words 02:53 – What Feelings Should Your Brand Content Create? 4:10 – Examples of Killer Brand Narratives: Nike and Poppi 7:55 - Why Your Brand Mission Matters 9:12 - Internal vs External Missions: Key Distinction 10:35- Content that Aligns with the Brand's Mission: 4Ocean 11:52- Selling Products with a Purpose vs. Relying on Donations: The Case of Mozi Wash 14:45 – Introducing an Enemy: Rivalries Create Loyalty 16:42- Examples of Enemy Marketing Done Right: Kettle & Fire and FilterBaby 19:55- Strong Enemies Build Loyal Customers 20:19- Hydrox & Hunter McIntyre 21:37- How to Identify Your Enemy 22:24 – Why Characters Make or Break Your Brand 24:19- Brand Character Examples 25:06– The Importance of Character Development 26:39- Content Pillars and Their Purpose 28:42- How to Create Repeatable Social Content Series 31:13- Why You Should Creat Brand Content Series 33:22- Mr. Beast Manifesto about YouTube Content 34:25- The Importance of Writing Scripts 37:06- Brian’s Big Meeting 40:00 Ending Thoughts…

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How to Build an Ecommerce Brand in 2025 (FROM 0-$100M) with Oren John 1:08:36

12 weeks پیش1:08:36

1:08:36

Oren John returns to Sweat Equity to share how his streetwear brand, Valuable Studios is striving to stand out in 2025. From finding product-market fit to crafting a cohesive brand story and balancing trends with community building, Oren dives deep into the strategies behind his success. Discover his creative process, product sampling and testing techniques, and why storytelling is essential for building a memorable brand. Stay ahead of the curve as we explore 2025 trends and the rise of maximalism in design. Whether you’re into e-commerce, clothing, or branding, this episode is packed with actionable insights.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. Checkout Orens Brand: https://valuablestudios.com/blogs/news/behind-valuable Checkout our sponsor Wix https://l.marketingexamined.com/wixpodcast -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

1
Everything Your Brand Needs To Go Viral In 2025 31:24

13 weeks پیش31:24

31:24

In this episode, we're talking all about how brands tell stories and build worlds, with a special focus on streetwear and music marketing. We break down Kody Phillips' clever Black Friday skit strategy and how Retro Muscle is tapping into 80s nostalgia to stand out in crowded markets. Plus, we dive into the shift toward social-first campaigns, the power of theme pages, and how trending audio is secretly boosting organic growth. Oh, and we also look at how a viral DJ used music, memes, and short-form content to rack up 20 million streams. Whether you're in marketing, a creative, or an entrepreneur, this episode is packed with tips to help you step up your content game. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

1
Everything You Need to Start a 100K Per Month TikTok Shop in 2025 42:48

14 weeks پیش42:48

42:48

TikTok Shop isn’t just a platform; it’s a goldmine if you know the right moves. In this episode, we share step-by-step strategies for growing your sales, from hero SKUs and gamified incentives to leveraging affiliates and founder-led storytelling. With examples and actionable tips, this is a must-watch for marketers and entrepreneurs! Checkout our sponsor Wix https://l.marketingexamined.com/wixpodcast -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

1
If I Started Creating Content As a Brand In 2025, I'd Do This 36:24

15 weeks پیش36:24

36:24

What makes a brand memorable? In this episode, we dive into the power of community-driven content. From organic content challenges to cause-driven marketing, this episode is all about standing out and building loyal communities. We discuss how a viral “Hit the Goal with Me” campaign —created by an intern—turned the small brand “Smashd” into a massive success. Plus, why do mission-driven brands inspire such strong customer loyalty? We also explore how to differentiate your brand by tapping into causes, building character-based narratives, and engaging with your audience creatively. Don’t miss this masterclass on growth and community building. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1…

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I've Worked With 35,000+ Influencers - Here's what you need to know 33:19

16 weeks پیش33:19

33:19

In this episode, we talk about mechanics of successful affiliate partnerships and community-driven marketing strategies. We explore how brands use communities and creative incentives to drive real ROI. From tiered commission structures to gamified rewards. We discuss how a strong brief with clear expectations is crucial in guiding creators to align with brand goals, and we touch on why bonuses tied to engagement metrics—like views and shares—can amplify brand visibility beyond just direct sales. This episode also highlights how brands like 75 Hard and Bandit Running leverage long-term commitments and challenges to transform their audience into loyal advocates, creating a powerful emotional connection through shared goals and accomplishments. Got a brand? Leave it in the comments, and we’ll brainstorm ways to engage your audience with challenges and competitions on a future episode! 📱Follow Us On Social: -------------------- Instagram Alex https://www.instagram.com/alexgarcia_atx/ Brian: https://www.instagram.com/brian_blum/ Twitter www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- 🔥Want Free Game? Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode. -------------------- 📈Growth Playbooks, Directly To Your Inbox For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- CHAPTERS: 0:00 Intro 01:45 – The Importance of Incentives in Partnerships 03:20 - Different Kind of Incentives: Comissions 05:15 – How to Keep the Appetite High 07:00 - Bonuses Tied to Non-revenue Generating 09:11 – Grow Faster With Wix Studio 09:45 – Intersection Between Brand Marketing and Performance Marketing 13:10 –Having a Strong Brief: Differentiation 14:15 – Having a Strong Brief: Inspiration 16:30 – Including Ideas and Tips for Creating a Strong Brief 18:45 – Setting Clear Expectations with Content Creators 21:00 - Boosting Engagement with Competition/Commitments 22:00 – The OG of Brand Competitions: The 75 Hard Example 24:40 - Commitment-Based Marketing: Case Study of Bandit Running 27:11 - Bandit’s Marathon Training Program: Building Forever Fans 29:20 – Understand What Your Community Buys from You 30:00 – Find the Underlying Goals Behind Your Product 30:58 - Center Your Customers Around a Common Goal…

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