Episode 82: How Joint Business Planning can Transform Sales Results with Luke Hawley

Stronger Sales Teams with Ben Wright

In this episode of Stronger Sales Teams, Ben Wright speaks with networking expert and seasoned marketer, Luke Hawley. Together, they explore the complexities of joint business planning, highlighting the importance of fostering strategic partnerships to achieve mutual growth. Luke defines joint business planning as going beyond conventional negotiation techniques; it focuses on developing symbiotic relationships that maximise shared resources, intellectual property, and innovative marketing strategies. The discussion also examines practical applications for businesses of all sizes, stressing the value of leveraging existing customer relationships and the profound impact of asking the right questions.

About the Guest:

Luke Hawley is an experienced marketer, entrepreneur, and adept networker. He began his career at Procter & Gamble, where he contributed to prominent products such as Olay and ClearBlue, working closely with leading Australian retailers including Coles, Kmart, and Target. Presently, Luke serves as the Managing Director of Matters Magazine, a B2B organisation based on the Sunshine Coast, and leads several LinkedIn local chapters. Renowned for his outstanding networking skills, Luke utilises his extensive expertise to cultivate substantial business connections at both local and national levels.

Timestamp:

0:00 Intro

0:58 Guest Introduction

4:51 Joint Business Planning

6:03 What Joint Business Planning Looks Like

8:19 I.P.

16:41 Rolling Out Joint Business Plan to Customers

19:35 Application to Smaller Businesses

22:38 What to Focus on as a Sales Leader

24:10 Guest Socials

24:35 Outro
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