Episode 57: Longevity in Sales – the 3 Ways to Build a Career that Will Last with Ari Tulla

Stronger Sales Teams with Ben Wright

In this episode of the Stronger Sales Team podcast, Ben talks with Ari Tulla about building a management culture that is not only effective in fostering high-performing teams but also emphasises the integral role of personal health and wellbeing in the equation. Ari shares his personal narrative and vision behind Elo Health, a transformative business focused on individualising nutrition to combat chronic illnesses and increase longevity.

The conversation delves into the philosophy of belief and team synergy as fundamental elements for long-term success in sales leadership. Ari emphasizes the importance of hiring individuals who resonate with the product or brand ethos, highlighting that people are not merely selling a product, but rather, they are the embodiment of the product they advocate for. Through the lens of his experience and the value of self-confidence and gravitas, Ari provides a wealth of knowledge for sales leaders looking to elevate their game.

About the Guest:

Ari Tulla is a dynamic entrepreneur, the co-founder and CEO of Elo Health, a company at the frontier of transforming food from a cause of disease to a form of medicine. With an extensive background in corporate leadership, Ari has been pivotal in driving businesses to substantial growth, exemplified by his tenure at Quest Analytics, where he tripled growth as CEO. His scope of experience spans reputable brands like Nokia and Lucky Strike in northern Europe, and he's also an active angel investor with a portfolio of approximately 40 startups. Ari's personal journey with the health benefits of food for his family has deeply influenced his current mission. Outside of his professional domain, Ari is a dedicated family man and an avid outdoor sports enthusiast, finding solace in the steep cliffs and powdery slopes that San Francisco has to offer.

Key Takeaways:

• Align with a brand or industry that resonates with your core values for enduring success.
• Foster a sense of team to create an environment where members are collectively engaged and productive.
• Identify and hire individuals who are not only capable but also fit with the company's culture and product narrative.
• Cultivate self-assurance within your team, learning from both successes and failures.
• The gravitas and passion in leadership inspire and propel teams towards long-standing achievements.

Time Stamps:

0:00 Intro

1:12 Guest Introduction

3:13 Elo Health

7:53 Health in Sales Teams

11:39 From Young Days to Building Gravitas

15:52 Success in the Long Run

19:15 Sales Teams Staying Together

24:00 Guest’s Socials

24:40 Outro
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