Artwork

محتوای ارائه شده توسط Shea. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Shea یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Player FM - برنامه پادکست
با برنامه Player FM !

Business Innovation

11:11
 
اشتراک گذاری
 

بایگانی مجموعه ها ("فیدهای غیر فعال" status)

When? This feed was archived on May 18, 2023 03:40 (11M ago). Last successful fetch was on May 18, 2022 08:08 (2y ago)

Why? فیدهای غیر فعال status. سرورهای ما، برای یک دوره پایدار، قادر به بازیابی یک فید پادکست معتبر نبوده اند.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 327507162 series 3318255
محتوای ارائه شده توسط Shea. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Shea یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Component #6 is Business Innovation. Most companies we work with already have an innovative inside reality. Their primary challenge is in effectively communicating it to the outside world. However, perhaps one or two percent need our help to innovate their products or services so that they can market their unique identity in their target market. We help them discover what products or services the market really wants, but nobody else is giving it to them. It doesn’t matter what industry you are in. The Strategic Marketing Program™ utilizes innovation formulas that have proven successful over and over again and that are designed in a way that makes them suitable for any type of business.

Some people call this a unique selling proposition or a USP, but we believe it is really your identity. The idea here is that you need something legitimately unique about your business that make people feel that they should buy from you rather than your competitor. Something that lets people know that you are not just a commodity and that you're not just like everybody else. However, we call this a business innovation because the best way to come up with a USP or Identity is to innovate your business, service, or product and to give the marketplace exactly what they want. Plus, once you come up with something truly innovative, it's incredibly simple to write headlines for that position.

Let me give you a few examples. Let's say you innovated the car and you created the car that runs on sea water instead of gas or electricity. Pretty innovative, right? So, what would you say in your marketing? What would be your headline? I've got it, what about this? Super Efficient and Environmentally Friendly. No, of course not!

Do you see how utterly ridiculous those platitudes sound? Well, that basically is the equivalent of what most companies today are doing.

Building great businesses with great products and services and then telling the marketplace that they are efficient and environmentally friendly. In other words, platitudes. No, writing a headline for innovative products and services is easy. You simply make the innovation a Big, Fat Headline. For example, in the case of a car that runs on sea water, you run a headline that says THIS CAR RUNS ON SEA WATER-exclamation point. I'd probably add the sub- headline that says SERIOUSLY, so the headline and sub-headline are huge and it would say this: This Car Runs on Sea Water, Seriously, and of course there would be a picture of the car there.

  continue reading

19 قسمت

Artwork
iconاشتراک گذاری
 

بایگانی مجموعه ها ("فیدهای غیر فعال" status)

When? This feed was archived on May 18, 2023 03:40 (11M ago). Last successful fetch was on May 18, 2022 08:08 (2y ago)

Why? فیدهای غیر فعال status. سرورهای ما، برای یک دوره پایدار، قادر به بازیابی یک فید پادکست معتبر نبوده اند.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 327507162 series 3318255
محتوای ارائه شده توسط Shea. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Shea یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Component #6 is Business Innovation. Most companies we work with already have an innovative inside reality. Their primary challenge is in effectively communicating it to the outside world. However, perhaps one or two percent need our help to innovate their products or services so that they can market their unique identity in their target market. We help them discover what products or services the market really wants, but nobody else is giving it to them. It doesn’t matter what industry you are in. The Strategic Marketing Program™ utilizes innovation formulas that have proven successful over and over again and that are designed in a way that makes them suitable for any type of business.

Some people call this a unique selling proposition or a USP, but we believe it is really your identity. The idea here is that you need something legitimately unique about your business that make people feel that they should buy from you rather than your competitor. Something that lets people know that you are not just a commodity and that you're not just like everybody else. However, we call this a business innovation because the best way to come up with a USP or Identity is to innovate your business, service, or product and to give the marketplace exactly what they want. Plus, once you come up with something truly innovative, it's incredibly simple to write headlines for that position.

Let me give you a few examples. Let's say you innovated the car and you created the car that runs on sea water instead of gas or electricity. Pretty innovative, right? So, what would you say in your marketing? What would be your headline? I've got it, what about this? Super Efficient and Environmentally Friendly. No, of course not!

Do you see how utterly ridiculous those platitudes sound? Well, that basically is the equivalent of what most companies today are doing.

Building great businesses with great products and services and then telling the marketplace that they are efficient and environmentally friendly. In other words, platitudes. No, writing a headline for innovative products and services is easy. You simply make the innovation a Big, Fat Headline. For example, in the case of a car that runs on sea water, you run a headline that says THIS CAR RUNS ON SEA WATER-exclamation point. I'd probably add the sub- headline that says SERIOUSLY, so the headline and sub-headline are huge and it would say this: This Car Runs on Sea Water, Seriously, and of course there would be a picture of the car there.

  continue reading

19 قسمت

همه قسمت ها

×
 
Loading …

به Player FM خوش آمدید!

Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.

 

راهنمای مرجع سریع