Episode 2.11 - Why what you Sell is not what People Buy

Startup Survival Podcast

So many start-ups fail to prioritise selling as a key business issue. Entrepreneurs new to the journey often sell badly, think marketing is sales or believe their product/service is so good, no selling is required.

Don’t be fooled!

Instead, tune into sales trainer and selling guru Martin Hutchins. Hear him explain why so many people get sales wrong and how effective salespeople work. By listening you’ll learn what people really buy when they make a purchase. You’ll also discover how this knowledge will help you to redefine sales processes that work for your business.

This comprehensive episode covers many issues from mindset, resilience and relationships through to empathy, body language, communication and much more.
A bit of Podcast background...
UK-based Peter Harrington set up his first business following graduation in York in 1989. He has since started and grown several companies in various sectors including research, marketing, design, print, educational software and consultancy. Over the last 30+ years, Peter has employed over 1,000 people and experienced many highs and a few lows including burglaries, floods, fire and of course the most recent pandemic.
As well as being the CEO with the SimVenture team, Peter is also an Entrepreneur in Residence at the London School of Economics and London South Bank University.
Big thanks to LSE Generate, the SimVenture Team and Seajam Moths for supporting the Startup Survival Podcast.
Find Guest details and all Reference Sources
The full podcast series together with additional materials, guest details and hyperlinks to all episode reference sources is available on Peter Harrington's Blog 'The Hitchhiker's Guide to Entrepreneurship'.