42: Selling Digital Products with Lisa Glanz

Startist Society

This week Laura and Nikki chat with one of Laura’s favorite artists, Lisa Glanz. Lisa is a full-time illustrator with a passion for helping others achieve their creative goals. She loves producing professional resources for creatives, her textures and Procreate brushes are by far some of Laura’s absolute faves.

Mostly self-taught, Lisa has created a thriving art business and is a rock star on sites like Design Cuts and Creative Market. She thrives on sharing knowledge she’s gained, both as a business owner and an artist, with others through online courses and tutorials. And we’re super excited to share her story with you!

TOPICS DISCUSSED:

• Lisa's journey from graphic designer to illustrator and teacher
• Facing the fear and taking the leap from working for an agency to full-time freelancer
• How she started making and selling her own digital art and assets
• Developing her style and skills and the moment when everything clicked
• Discovering the true driving force behind what she does
• Expanding from large online marketplaces to selling through her own website
• Filming tutorials and classes and getting past the fear of being on camera
• Getting started with the Honest Designers Podcast
• Taking small steps outside your comfort zone
• Her newly released Easy-peasy Animal Drawing Kit
• Laura and Lisa geek out on drawing with Procreate
• Lisa shares a breakdown of her income and compares selling digital products to licensing your art
• Tips on how to get found on marketplaces
• What it's like to work with Design Cuts
• Dealing with having your work stolen
• Building community and the importance of knowing your end customer
• Lisa's advice for artists who are just getting started

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