Viral Food Trends, Restaurant PR and Chocolate Chip Cookies with Alex Reichek of ChekmarkEats

Sprung On Food

In this episode of 'Sprung on Food,' host Kae Sprung sits down with Alex Reichek, the creator of Chekmark Eats and a PR and marketing expert in the culinary world.

They discuss the viral Olympic village chocolate muffin, the concept of viral foods, and Alex’s experiences tasting the original chocolate chip cookie croissant in Paris.

Alex shares her journey from New York to Austin, shedding light on the differences in culinary trends between the cities, and emphasizes the importance of authentic food experiences. The conversation also delves into her personal tastes, the evolution of her blog, the unique approach she takes with her clients, and the universal language of food. Don't miss Alex’s tips on what makes the perfect chocolate chip cookie!

00:00 Introduction to Alex and Chekmark Eats

01:44 The Perfect Chocolate Chip Cookie

05:08 Exploring Bakeries and Cookies in Austin

11:04 Food Memories and Emotional Connections

15:52 Austin vs. New York Food Scene

19:22 The Future of Austin's Culinary Landscape

23:20 Parisian Culinary Trends and Viral Foods

25:28 Discovering the Original Taste

26:05 The Viral Chocolate Muffin Debate

30:32 The Rise of Chekmark Eats

34:48 From Blogging to PR Success

37:29 Balancing Creativity and Client Needs

42:35 Building a Community Through Food

48:07 How to Follow and Support Alex

See behind the scenes photos and video here: http://instagram.com/sprungonfood

Check back for new episodes, and make sure to also subscribe: https://www.youtube.com/@iamsprung

You can also learn more and follow Kae Sprung here:
Website: http://katherinesprung.com
Instagram: https://www.instagram.com/iamsprung
TikTok: https://www.tiktok.com/@iamsprung?

About the show:
Sprung On Food is an interview based series, hosted by Katherine Sprung, a food and media entrepreneur. This season, we're stepping into the world of food content creation, featuring food bloggers, chefs, cookbook authors, and media pros you should know. And, we get to know them through food, a universal connector.