Luke Maiden – just a designer and a ‘guy who likes to draw pictures!’
Manage episode 302847313 series 2978657
(Some of) The main points for listeners:
- Building a business in a relatively new country where heritage is key.
- Why some business owners prefer to stick to the title of ‘what they actually do’ rather than call themselves an entrepreneur. (even though Luke really is an entrepreneur!)
- How designers manage the conflict between protecting the past and envisioning the future – how can this apply to your business (the difference between building in the middle of a ‘blank’ desert and integrating with existing concepts)
- “I just hoped on a plane with a back pack and no job with the intention of creating something” - Luke’s journey from Melbourne to Abu Dhabi…
- “we are all about this place” – the value of understanding the environment
- It wasn’t about money – the reasons behind each person’s reasons for starting a new business
- What differentiates your business? “Big when you’re small and small when you’re big”
- How ‘fighting’ for what you do helps clients get what they want…
- Designing the business to enable you to achieve what you want
- Understanding the context before you start (how’s the useful to you?)
- Sometimes we need to help clients understand what they want – (because they might not really know!)
- How story telling helps with understanding and can be used with helping people envision the future when you create a link to the feeling in that future
- Only working with people you enjoy working with – and how that impacts energy
- Design at the core – how to build an ‘organisational’ chart that focusses on what you bring to the world
- How Luke drives design success by NOT measuring time but by doing what’s needed
- Purpose in business for Luke - about creating something… and about getting paid well for what we do
- How being more selective about the projects the business took on drove an increase in revenue (positioning)
- Managing remote teams – in the Philippines – and how that drives an even more successful business
- How to get the right people ‘on the bus’ – it’s all about relationship
- How taking a ‘risk’ may just be about maximising an opportunity – it’s all about your perspective!
- Working and managing a business in Abu Dhabi – and how the Emirate’s approach to growth has helped Luke build his business
- The change in vision as a business grows – you never can actually ‘fully’ plan what the future will look like
- …but what does the future look like… in 10 years… and beyond…
- The fisherman’s story… what do you want in the future
- More Money, More Money, Less Stress, More Fun – which would you ask for?
- Advice for the younger self… don’t sweat the small stuff… remember it’s often about the long game…
Learn More: visit the Ignium https://www.igniumconsult.com
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Listen to the show: https://sparksbyignium.transistor.fm/episodes
More about Luke Maiden and Aperture Design Studio
http://www.aperturedesignstudio.com
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