Get Paid to Market your Doula Services - The Doula Business Cycle: From Classes to Clients with Emily Wannenberg

The Doula Darcy Podcast

In this episode, Darcy sits down with Emily Wannenberg, a former midwife turned birth doula and owner of Fourth Trimester Fitness to discuss how to create a sustainable and thriving doula career. Emily shares her journey of building a successful doula business in two cities, her unique strategy of incorporating prenatal classes to attract clients, and why self-care is critical for longevity in birth work.

Emily explains how teaching classes not only supports her clients, but also acts as her main marketing tool. Listen in as Emily talks about building a solid backup doula network, why it’s essential to raise your rates confidently, and how to stay fit for the long haul in birth work. Whether you're just starting out or looking to scale your business, this episode is packed with valuable advice for every doula! Key Highlights:

• How Emily structured her business to thrive in two different cities
• The power of using prenatal classes to attract more clients
• Tips on finding the right backup doula and setting boundaries
• How to confidently raise your rates and communicate your value to clients Links Mentioned:
• My Doula VIllage: https://douladarcy.com/my-doula-village
• Fourth Trimester Fitness Method: www.4tfm.com
• Fit for Doula
• The Birthworker Retreat in Clearwater, FL in January 2025
• 4TFM Doula Training & Business Day Retreat in Atlantic Beach, Fl in March
• Follow Emily on Instagram: @4thTrimesterFitness
• Follow The Doula Darcy on Instagram: @TheDoulaDarcy