What is terroir and why is it important?

Uncovering Authentic Italian Food

Terroir encompasses the unique blend of environmental factors that shape the characteristics of agricultural products. These factors, including soil, climate, landscape, and farming practices, define the essence of a place, influencing the taste, aroma, and quality of its food and drink. Terroir celebrates the diversity and authenticity of geographical areas, leaving a distinct mark on products and preserving the heritage and identity of local communities.