Episode 110: What’s so special about “host read” commercials?

The Wizard of iPhone Speaks (20-22)

Music courtesy of Bellevue Presbyterian Church & Dr. Ming Wang
Answer on terrestrial radio they cost you more! Ask Kim Komando!
A token of my appreciation is winging its way toward podnews an online podcast development service from the UK.
A podcast critic from the UK dinged a podcast host for “doing it badly”. Of course, he’s entitled to his opinion.
If you’re lucky enough to have a sponsor, treat them well.
The only thing poor performance can cost you is listeners & they are everything.
Yes, it helps to “separate” commercial content from “editorial” but that’s a function of “stingers”. Those little broadcast squiggles are so beloved of “real” radio.
I am reminded of a comment by Mark Twain “Never pick a fight with anyone who buys ink by the barrel.”
I have changed it to: “Don’t pick a fight with anyone who only goes by initials which includes: IRS, BMI, & ASCAP.”
FYI/Internal Revenue Service (the income tax guys - for the benefit of listers in the UK), Broadcast Music Inc, American Society of Composers, Authors & Publishers. You don’t want to get that message “Show us your copyright”.
Fortunately for this podcaster, my Apple is populated with stingers & jingles, “Apple’s” royalty-free music
This podcast critique reminds me of those words of George Bernard Shaw “England & America are one people separated by a common language."