Winning the First Click: Smarter Packaging for Amazon, Walmart, and Shopify with Justin Chen

Selling on Giants: The eCommerce Marketplace Podcast

Send us a text

In this episode, we had the pleasure of speaking with Justin Chen, Co-Founder of PickFu, a leading consumer research platform that helps brands validate product and packaging decisions through real, targeted feedback.

Justin shared powerful insights on why packaging is one of the most underestimated growth levers in eCommerce and how optimizing it can dramatically boost conversion across Amazon, Walmart, Shopify, and beyond.

Whether you're just getting started or already growing a well-known brand, this conversation will open your eyes to how smarter packaging choices can capture attention, earn clicks, and give you an edge in competitive marketplaces.

Key Takeaways:

• Packaging Drives Conversion: Your packaging is often the first thing shoppers notice. If it doesn’t connect, they scroll past.
• Test Before You Launch: Using tools like PickFu, brands can validate packaging designs and messaging early to minimize risk and maximize appeal.
• Avoid Common Mistakes: Overlooking clarity, readability, or marketplace-specific guidelines can hurt visibility and sales.
• Adapt Across Channels: Packaging that performs well on Amazon may not resonate on Walmart or Shopify. The best brands tailor designs to each platform while maintaining consistency.

For more insights and resources, visit PickFu.com, where you can explore how real consumer feedback helps brands make smarter decisions before going to market.

You can also connect with Justin on LinkedIn to stay up to date on his latest thoughts about product testing, packaging strategies, and the evolving eCommerce landscape.

Don’t forget, Selling on Giants listeners can get 50% off their first poll with the code GIANTS.

Thank you for tuning in! We hope you found this conversation insightful and full of practical ideas to help you make smarter packaging decisions that drive conversion and growth.

Be sure to follow, subscribe, and leave us a review; it helps more eCommerce operators discover the show.

Keep scaling!