How Visme Leverages Pricing Simplicity and Strategic SEO

SaaS Breakthrough

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Meet Farzad Rashidi, the Director of Marketing at Visme, where he helped the company gain over 7 million users and pass 1.5 million monthly from organic traffic. He's also the co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productivity.

In this episode, you'll hear how Farzad became the first marketing hire in a growing freemium product, how they had to evolve their ICP based on unit economics, and the massive results they've seen from a recent pricing experiment. And finally, you'll learn about smart differentiation on SEO and keyword intent. Enjoy!

Notes:

- 02:40 An Easy-To-Use Platform To Create Good Looking Pieces Of Content

- 04:00 Changing The Focus To Be More On The B2B Side Of Things

- 05:25 First Marketing Hire In a Freemium Business With Thousands Of Customers

- 08:10 The Blessing And Curse Of Having a Wide Range Of Customers

- 10:35 A High Volume Acquisition Channel That Doesn't Cost an Arm And a Leg

- 11:40 Creating Landing Pages Optimized For Commercial Intent

- 16:45 The Secret Sauce To Link Building

- 19:10 The 80/20 Rule For Content Creation And Promotion

- 24:00 Three Types Of Keywords In a Funnel

- 25:55 The Pricing Challenges Of Freemium Software

- 28:00 The Rewards Of Simplicity In Pricing

- 30:00 Testing And Validating Pricing

- 32:00 Adapting Product Roadmap Priorities To Remote Working Needs

- 36:20 Lightning Questions

175 قسمت