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126: The Complexity Of Omnichannel Retail
Manage episode 301598310 series 2978503
Omnichannel retail is a big trend as consumers increasingly shift their shopping habits. But a lot of confusion exists around words like "omnichannel" and "seamless". In turn, this can add complexity, overwhelm and friction into the customer experience. Join Oliver Banks and explore why omnichannel doesn't need to be as complicated as it seems and how you can transform to become a better omnichannel retailer and keep it simple.
The post 126: The Complexity Of Omnichannel Retail appeared first on OB&Co.
291 قسمت
Manage episode 301598310 series 2978503
Omnichannel retail is a big trend as consumers increasingly shift their shopping habits. But a lot of confusion exists around words like "omnichannel" and "seamless". In turn, this can add complexity, overwhelm and friction into the customer experience. Join Oliver Banks and explore why omnichannel doesn't need to be as complicated as it seems and how you can transform to become a better omnichannel retailer and keep it simple.
The post 126: The Complexity Of Omnichannel Retail appeared first on OB&Co.
291 قسمت
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