How to Grow a DTC Brand in 2022 - Polly Wong of Belardi Wong
Manage episode 338042456 series 2608074
In this episode of Retail Coffee Break, we speak with Polly Wong of Belardi Wong about how to grow a DTC brand in 2022.
Time Stamps:
0:00 Intro
1:00 Polly and Belardi Wong Introduction
4:37 How has DTC changed since 1999?
6:37 3 DTC Growth Strategies for 2022
9:38 Why direct mail still matters in DTC
10:56 Direct mail vs digital marketing
13:42 How to track ROI of direct mail
15:16 Media spend breakdown recommendation
17:00 Should I be opening stores right now?
19:11 How do use data to figure out where to open stores
20:20 Outreach programs and how to execute them
21:43 What not to do when designing a catalog
23:37 When does a magalogue make sense?
To learn more about Belardi Wong check out - https://belardiwong.com/
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