Overcoming Challenges in Technology Adoption for Restaurants | Mike Norton

Restaurant Rocket Fuel

Mike Norton, an expert in restaurant marketing, shares insights on the importance of data collection and utilization in the restaurant industry. He emphasizes the need for restaurants to have a cohesive system to collect customer data and highlights the value of tools like reviews and feedback solutions. Norton discusses the challenges faced by the industry in adopting technology and offers strategies for turning customer data into marketing opportunities. He emphasizes the importance of having a good product and customer experience as the foundation for successful marketing. Norton also discusses the impact of surprise and delight strategies in building customer loyalty.
Takeaways
Restaurants need a cohesive system to collect and utilize customer data for effective marketing.
Having a good product and customer experience is crucial for successful marketing.
Surprise and delight strategies, such as giving away free products, can significantly impact customer loyalty.
Technology adoption in the restaurant industry can be challenging but is necessary for growth and success.
Chapters
00:00 - Introduction and Background
05:17 - Challenges in Marketing without Customer Data
09:25 - Strategies to Turn Customer Data into Revenue
12:28 - The Impact of Surprise and Delight Strategies
20:44 - The Importance of Infrastructure and Customer Experience
25:26 - Key Takeaways and Conclusion