RealTime Cyber podcast

#Tech #RealTime Cyber #Cyber Security #Cybersecurity #Breach #Exploitation #Vulnerable #Hackers #Cyberwarfare #Information Security #IoT #Threat Intelligence #Malware

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

RealTime Cyber

Series home•Feed

We Cover the Cyberspace.

22 episodes

RealTime Cyber

updated about a year ago

Series home•Feed

We Cover the Cyberspace.

22 episodes

#Tech #RealTime Cyber #Cyber Security #Cybersecurity #Breach #Exploitation #Vulnerable #Hackers #Cyberwarfare #Information Security #IoT #Threat Intelligence #Malware

All episodes

1
CISO Hot Takes: GRC, AI & Vendor Relations in Healthcare 48:51

5 weeks ago48:51

48:51

Dan Holland, Deputy CISO of Tampa General Hospital, joins us for a deep dive into a wide range of topics—from GRC and AI to vendor risk management and the unique cybersecurity challenges posed by hurricanes in Florida. We also explore his journey from cybersecurity entrepreneur to his current role at Tampa General.…

1
Behind the Scenes of Election Security: CISO of AZ Sec of State 1:04:08

11 weeks ago1:04:08

1:04:08

Michael Moore is the Chief Information Security Officer (CISO) for the Arizona Secretary of State's Office which plays a major role in running elections. We sit down and talk about how elections are run, how votes are cast, authenticated, and counted, how they ensure security and integrity of ballot tabulators, cyber threats to elections, and respond to allegations of voter fraud and voter suppression.…

1
Operation CrytoRunner: The Scam Laundering Takedown Told by Secret Secret Agent 28:17

32 weeks ago28:17

28:17

In this episode, we sit down with Secret Service Agent William Mack to discuss a series of high-profile cryptocurrency money laundering investigations; From transnational money laundering operations to domestic wire fraud, we discuss the investigation and the cyber criminal organizations behind the scams.…

1
CISO of Arizona Talks AI Threats, AI Policy, and His Journey to CISO 39:16

1 year ago39:16

39:16

Ryan Murray is the Deputy Director of Arizona Homeland Security and Chief Information Security Officer of Arizona. We talk about a wide range of cybersecurity issues facing the State of Arizona from DeepFakes, AI powered Hackers, to Chinese State Sponsored Hackers positioning themselves in Critical Infrastructure. Chapters: 0:00 The Journey to Becoming a CISO 5:35 The 5 Year Plan for Collective Defense 13:04 Threat Actors using Artificial Intelligence 15:56 DeepFake Threats 17:21 Artificial Intelligence In Government 20:50 Chinese Hackers in the Power Grid & Critical Infra 28:16 Things he Believed Before Becoming a CISO 31:14 The Most Stressful Part of Being a CISO 32:54 Building a Cybersecurity Culture…

1
Digital Forensics Examiner Examined 30:47

1 year ago30:47

30:47

Phillip Hinders is a Digital Forensics examiner for the State of Ohio. He supported cybersecurity incident response efforts for the State of Ohio before working as a digital forensics examiner supporting law enforcement, mainly conducting digital forensics with tools like Cellebrite and Grey Key.

1
The State of Data Privacy in 2024 41:49

1 year ago41:49

41:49

Wynter Deagle is a Data Privacy and Cybersecurity Attorney out of California. She has proactively counseled companies and defended companies in data privacy litigation. She shares insights from her experience with us. Chapters: 0:00 How Data Privacy came to Light 4:08 Are you Opting in or Opting out? 6:16 Healthcare Companies have the Facebook Pixel? 11:21 Are Data Brokers Actually Affected by New Privacy Laws? 14:33 Some Companies DO Respect your Privacy 18:08 The End of "Free" 25:30 Companies Collect More Data Than They Think 29:51 What Every Company & Consumer Should Know 33:54 Is it Possible to fix AI Privacy Issues?…

1
Former NSA Contractor Talks Quantum Computing 46:28

1 year ago46:28

46:28

1
The Space Domain & Electronic Battlefield; from Military to Startups 48:04

1 year ago48:04

48:04

Mark Reed is a former U.S Air Force officer who worked on Satellites before transitioning to private sector Satellite & Space Technology Startups. We talk about the nature of space technologies, technical limitations, satellite traffic control, electronic warfare in space, GPS signals, and some concerning trends around GPS signals jamming and interference with aircraft here on earth. Chapters: 0:00 From U.S Air Force to Satellite Startups 3:48 Will Satellites Crash into Each Other? 12:45 Intelligence Collection in Space 22:09 Technical Limitation of Satellites 30:04 You Probably Didn't Know this About GPS 37:12 GPS Jamming & Spoofing Attacks on Airlines 42:34 Electronic Warfare in Space is Happening…

1
The Secretive World of Spyware & Digital Surveillance 48:08

2 years ago48:08

48:08

Gary Miller from Citizen Lab has made a career Exposing Cyber Threats and Digital Surveillance. He specializes in mobile network threat intelligence and surveillance monitoring. He has testified to Congress, the Department of Justice, as well as been a contributor with the Washington Post and the Intercept. Chapters: 0:00 Concerning Discoveries While Working in Telecom 4:57 Why Your Cellphone is so Vulnerable 10:18 The Concerning Observation of Huawei 14:00 NSO Group Tries to Buy Access to Cellular Network 18:58 Detecting Pegasus Spyware 24:06 Internet Censorship & Surveillance in Iran 31:37 Internet Behavioral Profiling 33:55 Internet Shutdowns? 36:06 Western Internet Vendors Called out! 40:50 How to Protect Yourself…

1
He Went from Help Desk to Cybersecurity Engineer 22:16

2 years ago22:16

22:16

Trevor Costanzi is a Senior DevSecOps Engineer. He opens up about a wide variety of topics throughout his Cybersecurity and IT Career. He gives unique insights into what made him successful. 0:00 How he Went From Help Desk to Security Engineer 3:49 How the Equifax Breach Changed the Company Security Culture 6:06 How DevOps Changed Software Development 11:48 Should You Use ChatGPT to Write Code? 15:27 Advice for Getting into DevOps/DevSecOps 20:41 Advice for Starting a Cybersecurity Career…

1
Crypto Crackdown? Washington Insider Breaks it Down. 38:29

2 years ago38:29

38:29

Recently the SEC pulled a 180 on their policy toward cryptocurrencies and sued Binance and Coinbase. Sam Lyman is a Public Policy Director in Washington who covers Blockchain. He is also a Forbes Contributor, covering Fintech and Digital Assets. He breaks down the historical politics and policy behind crypto and the recent assault against crypto. He can be found at: https://www.forbes.com/sites/samlyman/?sh=79368a3850bb https://twitter.com/@SamLyman33…

1
Former USCYBERCOM Officer Talks Battlefield Cyber: The War America is Losing. 50:22

2 years ago50:22

50:22

Michael McLaughlin is a former senior adviser for U.S. Cyber Command (USCYBERCOM), where he was responsible for the coordination of Department of Defense (DOD) counterintelligence operations in cyberspace. He was the Chief of counterintelligence for the Cyber National Mission Force where he supported threat hunting teams (hunt teams) in Ukrainian networks. William Holstein is a journalist who has specialized in technology and China for over a decade. They CoAuthored the Book "Battlefield Cyber". You can find it here: https://www.amazon.com/Battlefield-Cyber-Undermining-Democracy-National/dp/1633889017 They talk about how America’s adversaries are fully engaged in a cyber war against the U.S. McLaughlin and Holstein propose MAJOR moves to improve digital security in the U.S. A Department of Digital Services could provide coordination and support we need. Corporations have to be willing to share information and protective technology, and there must be a concerted effort to remove embedded malware from systems in companies, government agencies, and the military.…

1
Before the Breach: You're Liable if You Aren't Doing This 34:34

2 years ago34:34

34:34

AnnMarie Giblin is a Cybersecurity Lawyer specializing in Proactive Cybersecurity. She talks about how cybersecurity laws are changing and what you can do to stay ahead. Chapters: 0:00 This Changed Cyber Negligence Law 2:30 The Changing Nature of Cybersecurity Lawsuits 9:47 Supply Chain Breaches are Changing Cybersecurity Law 12:40 You're Liable if You Aren't Doing This 17:59 This is The Cyber Liability Threshold 20:33 These New Data Privacy and Security Laws are Coming 26:42 This is How AI will Change Law and Regulation…

1
Former FBI Cyber Agent Brent Watkins Talks Cyber 39:28

2 years ago39:28

39:28

Brent Watkins served in the U.S Air Force during the cold war reverse engineering Soviet Technologies before joining the FBI and investigating cyber crimes. Chapters: 0:00 Air Force During the Cold War 1:36 Cyber Crime Investigations with the FBI 17:37 Tracking Terrorists Online 18:25 Investigating Hop Points 20:31 Investigating Cyber Criminal Groups 25:24 Corporate Espionage & Insider Threats 27:57 From FBI to Working in Threat Intelligence 3 1:57 Wire Fraud & Ransom Claw Backs 34: 36 What Are Cyber Criminals Like?…

1
He Will Change the Way You See Artificial Intelligence 46:38

2 years ago46:38