EP256 - Are Tech Companies Out of Touch with What People Actually Want?

#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Do you think that AI is being over, properly or under hyped by tech platforms right now either generally or relative to PPC?

Q2 What do you think are the best uses of what is currently referred to as “AI” in tech and ad platforms right now or in the future?

Q3 What are your thoughts and/or feelings about VR (virtual reality), AR (augmented reality) and similar technologies being pushed by tech platforms currently?

Q4 Do you think that AR/VR have an important role to play in our future tech interactions? And how, if at all, do you see this impacting PPC?

Q5 What is the most exciting tech advancement relative to PPC that is happening now, and why is it exciting?

Q6 What is the most concerning and/or overhyped tech advancement relative to PPC that is happening now, and why is it concerning?

Thank you for listening!

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