S01E07 | What Do You Want To Be Remembered For? Talking Values with Bernadette Smyth

Personal Branding Unlocked

In this enlightening episode, we explore the profound topics of identity, purpose, belonging, and values, and how they can be transformative forces in our lives. Our guest, Bernadette Smyth, brings a wealth of experience in corporate governance, accounting, and leadership, with a remarkable career spanning continents. Bernadette is not only a certified CPA but also a member of the Australian Institute of Company Directors. She steers her consulting firm, Governeering, towards guiding organisations in making value-driven decisions, particularly in sectors like aged care, disability support, and university governance.
Segment 1: Getting to Know Bernadette:

In the first segment, we delve into Bernadette's journey, understanding her background, and the mission of Governeering. We discover the type of clients she engages with and her strategies for business growth. A strong emphasis is placed on how these aspects tie into the development of her personal brand, a subject that is both insightful and essential in today's professional landscape.
Segment 2: Uncovering Authenticity and Values:

The second segment takes us on a personal journey with Bernadette, as she shares pivotal moments that led her to reflect on her core values and authenticity. Bernadette discusses the methods and practices she employed to clarify her beliefs and values, showcasing how this self-discovery significantly influenced her career and business decisions. Practical examples illustrate the real-world impact of staying true to one's values, shaping both personal brand and professional choices.
Segment 3: Embracing the "For Purpose" Model and Community Engagement:

In the final segment, we delve deeper into Bernadette's commitment to community engagement and voluntary work, which plays a significant role in her life. Bernadette shares the motivations behind her community involvement and volunteering. She provides insights into the 2023 Everyone Has a Story initiative and her role in Hunter iF, shedding light on her previous volunteer roles, such as the Bean Counters Ball, and the profound impact they've had. Bernadette also elaborates on the significance of using the term "For Purpose" instead of "Not for Profit," a concept that aligns with her values and the importance of making a meaningful impact in the community.
Important Note:

This episode covers some topics that may be sensitive to some listeners. If you are struggling with any issues discussed in the episode, please consider reaching out to organisations like Beyond Blue, Lifeline, or a similar service. Your well-being and mental health are of utmost importance.
You can contact Beyond Blue on 1300 22 4636
You can contact Lifeline on 131114
Links that we said would be in the show notes 😉
Check out Everyone Has A Story
Follow Bernadette:
LinkedIn
Follow Governeering:

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