Fall Is Here, Snapchat is Old, Kylie Jenner? | Weekly Digital Marketing Update 8/5

Of Record | The latest in digital marketing & advertising

Digital Ad Market Update: 7/28 - 8/5 2021
Joe, Matt, Jack, and Intern Helen take the studio to break down some of the latest marketing tech and culture news. All in 31 minutes or less.
Top Stories:
Shopify to start selling NFTs on their e-commerce platform. From here, we broke into a discussion about when each host would jump into the NFT market. Tune in for it all.
Snapchat had a tough time 3 years ago when Kylie Jenner negged their app redesign causing billions in losses for the company. Now, Snapchat is doing better than ever. Stick around for the whole discussion.
Fall products are rolling in earlier each year. Love it or hate it, capturing consumers earlier in the seasonal sales cycle proves to be a successful strategy.
Articles Mentioned:
Shopify NFTs: https://bloom.bg/3inIAwI
Homeowners Watching You: https://bit.ly/3rSi9T5
Snapchat Overcomes Kylie: https://cnn.it/3xzWQXL