Jeremy Utley and Perry Klebahn, "Ideaflow: The Only Business Metric That Matters" (Portfolio, 2022)

New Books in Business, Management, and Marketing

When we think about the greatest innovators of our time (Benjamin Franklin, Steve Jobs, Frank Lloyd Wright) we often hear about their work ethic. But one thing that all of these innovators have in common is their ability to walk away from the work. They nap, they garden, and they go shopping to give themselves a break from the problem they are working on and look for inspiration in the real world. They gave themselves space to let inspiration come to them, rather than trying to force it.

In this episode of unSILOed, Greg talks with Stanford professor Jeremy Utley about his new book (co-authored with Perry Klebahn) Ideaflow: The Only Business Metric That Matters (Portfolio, 2022), which gives readers a strategy to come up with better ideas and determine which ones are worth pursuing.

Jeremy Utley is a Director of Executive Education at Stanford's renowned Hasso Plattner Institute of Design (the d.school) and works with leaders around the world to untap their abilities to innovate better and more effectively.

Gregory LaBlanc is a lifelong educator with degrees in History, PPE, Business, and Law, Greg currently teaches at Berkeley, Stanford, and HEC Paris. He has taught in multiple disciplines, from Engineering to Economics, from Biology to Business, from Psychology to Philosophy. He is the host of the unSILOed podcast. unSILOed is produced by University FM.

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