Kardashian, Finfluencers & Crypto

(mis)Conduct, Money & Reputation

As social media and generational shifts reshape the world of investment and financial advice, asset managers are facing a new and growing challenge: finfluencers. These social media personalities represent both opportunity and risk. Active on platforms like Instagram and TikTok, they can make finance more accessible, but also present reputational challenges when they promote financial products without following regulations. In this episode, David Masters and Neil Robson together with Emily Allen in the US, explore the impact of finfluencers on the asset management sector, focusing on the UK and US regulatory risks and misconduct issues they can trigger.

With cases like Kim Kardashian’s $1.26 million fine for promoting EthereumMax, the trio unpack the risks posed by finfluencers and discuss what asset managers can learn to protect their brands. Tune in for insights on safeguarding reputation in an age where financial advice is just a click away.

Recorded and produced at the Lansons Studios

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1. Introduction (00:00:00)

2. Emerging Issues with Influencers (00:02:30)

3. Kardashian SEC Investigation (00:03:20)

4. FTX Scandal Overview (00:05:00)

5. Regulatory Enforcement in the US (00:06:00)

6. UK FCA Charges Against Influencers (00:08:20)

7. Investment Behavior of Younger Generations (00:10:40)

8. Evolution of Finfluencer Regulations (00:12:40)

9. Risks of Financial Scams (00:14:10)

10. Regulatory Requirements for Influencer Marketing (00:17:40)

11. Evolving Standards for Financial Promotions (00:19:30)

12. Vetting Influencers for Brand Associations (00:23:50)

13. Regulatory Responses to Influencer Failures (00:25:30)