Cornelius van Heerden (Google)

Marketing News Canada

The one where Jyll interviews Cornelius from Google about:

• Cornelius’s career journey from South Africa to Canada, and how it led him to his current position at Google.
• The marketing capabilities of Google Cloud.
• The three major issues in marketing: measurement, figuring out your audience and value based-bidding.
• The future of AI in the creative and advertising industry

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