The Half-life of Professional Skills Is Five Years

MarComTechniques Podcast

Marketing has grown to adopt film industry techniques because of social media and videography; legal has always had a place for ads but growing in more technicalities for best practices. Technology has transformed marketing into digital, but the fast advancement in technology is causing many industries to continue to change and adapt, causing employees' skill sets to narrow down to a lifetime of five years. A push for work-life balance has segmented marketing, but Ai is taking over these segments and restructuring marketing itself, leaving many marketers without relevant job skillsets. Technology is transforming many industries, causing many people to have an irrelevant skill set for the job market. How are you transforming your organization for this change?

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