Episode 036: Bridal Show Strategies with Naomi Butler

Lifting the Veil

Bridal shows can be overwhelming...especially prior to Covid, they tended to be overly large. Post-Covid, they are a bit smaller but can still be a tad much to navigate through as a bride...even sometimes for a vendor too.
Join Kathy & Christina as they discuss the origination of the Dallas Bridal Show with President, Naomi Butler. Together, we are addressing:

• How are shows different post-Covid?
• What shifts did you have to make to ensure the show's ongoing success?
• How do attendees best benefit now with so much available online through social media?
• How has social media impacted the show's traffic flow, and how?
• How can couples get the most out of their time at a show?
• Top 5 tips/take-a-ways for couples attending a show.

While online offers an abundance of resources and information, there's nothing like meeting your vendors face-to-face in a one-stop-shop location. Looking to attend the next Dallas Bridal Show, mark your calendar for February 8th-9th!
About Naomi:
Naomi Butler, CEM, a consumer trade show producer for 36 years, helps others build their business through her shows and her Exhibiting 101®️ Workshops. Naomi is one of 24 Consumer Show Producers globally to have the CEM designation (Certified Exhibition Management).

As an ongoing metastatic Stage 4 cancer warrior and survivor, fighting for her life multiple times, she inspires audiences by sharing her journey to be Positive, Grateful, and have a Can-Do Mindset, LIVING LIFE FULLY! Her motto is "Smile Anyway, Why Not?"

She loves to be with her family: her Sweetheart, her Son and Daughter, three Grandsons, two Granddaughters, and a Sister—family is everything to her!