Beyond the Cupcake: How Sprinkles is Disrupting the Candy World from Cupcakes to Sweet Innovations – A Conversation with CEO Ashley Rogers

Life with Marianna

Want to know what it takes to build a business? Ashley Rogers, CEO of Sprinkles CPG, is transforming the iconic Sprinkles Cupcakes into a leading consumer packaged goods brand. With innovative products like the Cupcake Cup, she expanded the brand to 4,000 Walmart and 2,000 Target stores in just one year. In this episode, Ashley shares her journey from early entrepreneurial ventures to scaling multimillion-dollar brands, offering invaluable lessons on persistence, navigating partnerships, and taking calculated risks. Listeners will walk away inspired to start small, stay consistent, and embrace challenges with confidence. Ashley’s insights on building a strong team, developing standout products, and scaling thoughtfully provide a clear roadmap for turning big ideas into lasting success.

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