How Gina Benavides, a software engineer REWIRED and launched a fashion styling app, Fashiers!

Fashion Rewired Podcast with Brian Hill

Brian got the chance to sit down with a self-described tech geek who was not the most stylish in her opinion. It was, while living in Ireland and working at the global fashion retailer Zara, that Gina experienced first-hand how a lack of style could affect her job security. So, the question Gina asked herself was simple, “what if there was an app that gave on-trend fashion and style suggestions?” Listen and find out how this software designer created it!

Action Steps to REWIRE:

1. RESEARCH if your idea already exists in the marketplace!

2. DESIGN your app idea on a wire frame!

3. TEST MARKET your idea within your circle of audience!

Visit: https://fashiers.com

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Episode Powered by:

-LIVE Designer Bootcamp: Apply to launch your fashion brand at The Leading Fashion Industry Event in the Southwest. Email [e-mail] for application.

-The Phoenix Fashion Week Freelance Program – Hire an industry professional to build your brand for long term success email [e-mail] to secure a fashion professional.

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