The Future of Creator-Led Media and Tech with Jacklyn Dallas

Earned: Unlocking the Power of the Creator Economy

In Ep. 161 of Earned, CreatorIQ CMO Brit Starr sits down with Jacklyn Dallas, YouTube creator and CEO of Nothing But Tech, entertaining and informative content that both reviews and discusses innovations in the consumer electronics industry. To start, we dive into what inspired Jacklyn to start her YouTube channel at just 13 years old, and how she’s since become a seasoned interviewer of tech industry giants. Jacklyn shares how she turned simple tech tutorials into engaging dialogues with leaders from Rivian and General Motors, highlighting the impact of creator-led media in today's democratized media landscape. We learn the art of building community through interviews, drawing insights from renowned hosts like Sean Evans and Stephen Bartlett. Jacklyn reveals her techniques for crafting engaging interviews, balancing meticulous preparation with the magic of spontaneity. Switching gears, Brit and Jacklyn unpack the realms of AI, health tech, and space advancements, as well as the ethical considerations surrounding safety and privacy. Jacklyn emphasizes the importance of strategic partnerships and the role of creators as tastemakers in this ever-changing landscape. To close the show, Jacklyn reveals some future aspirations and what is coming next for her career.

In this episode, you’ll learn:

1. Algorithms may drive short-term visibility, but lasting success comes from loyal supporters. Whether you're building a brand or a business, it’s important to maintain your audience’s trust.

2. How AI is reshaping content creation, allowing creators to be more strategic and efficient. AI speeds up workflows freeing up more time to focus on things that truly matter.

3. The best interviews and discussions happen when you listen actively and adapt to the moment. Preparation is important, but being open to unexpected insights makes for more meaningful connections.

Connect with the Guest:

• Jacklyn’s LinkedIn - @jacklyn-dallas

Connect with Brit Starr & CreatorIQ:

• Brit’s LinkedIn - @britmccorquodale

• CreatorIQ LinkedIn - @creatoriq

Follow us on social:

• CreatorIQ YouTube - @CreatorIQOfficial

• CreatorIQ Instagram - @creatoriq

• CreatorIQ TikTok - @creator.iq

• CreatorIQ Twitter - @CreatorIQ